New York, NY – December 2, 2021 – Tenex Capital Management is pleased to announce its Fund’s investment in Suited Connector (“SuCo”), a provider of digital lead generation services.
Suited Connector is a technology-enabled customer acquisition and remarketing platform with an expansive first-party database of actively in-market consumers seeking high-value products and services, such as mortgages, insurance, and home repair services. The company leverages a proprietary remarketing technology platform that enables effective and profitable monetization of its first-party data.
Tenex Capital Managing Director Varun Bedi commented, “Since founding the business in 2013, Justin and Chris have built a highly differentiated company with a strong position in the mortgage market and a rapidly growing presence in the insurance and home services verticals. They have assembled a best-in-class leadership team, including Vince Lewis and David Stein, that has been instrumental in capturing substantial market share in recent years. We are honored to partner with this team and expand upon a proven playbook to accelerate organic and inorganic growth.”
“When we started Suited Connector, we began with an idea in a nascent market,” said Suited Connector Founders Justin McHood and Chris Hamler. “As we have successfully scaled the business, and the market demand for our services has grown sharply, we viewed this as the right time to seek a partner with deep operating expertise, housing market experience, and a track record of successful partnership with founders, to help take SuCo to the next level. We chose Tenex among a long list of suitors based on those merits, and our team is excited for the future.”
CEO Vincent Lewis and the rest of the SuCo management team will continue to lead the company going forward.
About Suited Connector:
Suited Connector is a data solutions and marketing technology (MarTech) platform that fuels new customer growth and extends customer retention at scale across all consumer verticals, including but not limited to financial services, home services, and insurance. The company helps consumers find fast and easy ways to access information and get connected with service providers to fit their needs. The company provides key solutions to corporate customers such as consumer acquisition and retargeting, portfolio engagement and retention, marketing signals, consent management, data and content management, marketing automation, customer relationship management, and web services. The company is headquartered in Englewood, CO. For additional information, please visit www.suitedconnector.com.